A Study on the Impact of Video Advertising in Increasing Sales with Special Reference to Realtheory International Consultants Pvt. Ltd.

Abstract

This paper looks at how video ads help boost sales, especially for this company called Real theory International Consultants Pvt. Ltd. In today’s digital world, video advertising stands out as a strong way to market things. It grabs people emotionally and through visuals, which makes it different from other ads. I think that’s why it’s becoming so popular. To figure this out, the study pulls in primary data and secondary stuff too. It checks out what consumers think, how engaged they get, and if they end up buying because of the videos. Some parts here feel a bit tricky to pin down exactly. The results show that videos which are short and hit you with emotions, plus some useful info, really help with remembering the brand. And sales go up from that, at least that’s the main point. It seems like not every ad works the same, but these kinds do better.